UK’s No.1 Blonding Brand
Salon Quality Results
Complete Blonde Care
Professional-Quality Formulas
Trusted for Over 30 Years
UK’s No.1 Blonding Brand
Salon Quality Results
Complete Blonde Care
Professional-Quality Formulas
Trusted for Over 30 Years

THE 3 STEP BLONDE ROUTINE

LIFT

Lift

Lighten your base to create the perfect blonde canvas.

TONE

Tone

Neutralise brassiness and refine your blonde shade.

REFRESH

Refresh

Instantly blend roots and refresh your blonde.

Explore Our Brands

Lift

Discover the Bblonde range for every blonde goal.

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Tone

Discover the Color Bomb range for instant colour and mirror-like shine.

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Refresh

Discover the Bstyled range for healthier, stronger, beautifully styled hair.

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As Seen In

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Beauty Blog

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How to Disguise Root Regrowth Between Salon Appointments

How to Disguise Root Regrowth Between Salon Appointments
Color Bomb FAQs

Color Bomb FAQs
Tone as You Lift with Charcoal Blonding Kit

Tone as You Lift with Charcoal Blonding Kit

Our Bestsellers

Brighten and Repair Toner - Ice

Brighten and Repair Toner - Ice

Maximum Blonde Toner - Vanilla

Maximum Blonde Toner - Vanilla

Maximum Blonding Kit No. 1

Maximum Blonding Kit No. 1

Ultra Protect Powder Bleach

Ultra Protect Powder Bleach

Maximum Blonde Toner Ice Blonde

Maximum Blonde Toner Ice Blonde

Maximum Lift Cream Peroxide 40

Maximum Lift Cream Peroxide 40

A Revoltuion In DIY Tinting

The true beauty in a woman is reflected in her soul

Audrey Hepburn

Confidence breeds beauty

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True beauty is timeless

Marilyn Monroe

People will stare. Make it worth their while

Harry Winston

I can’t think of any better representation of beauty than someone who is unafraid to be themselves

Emma Stone

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