Semi-Permanent White Blonde

Works best when used with Jerome Russell Bblonde Blonding and Highlighting Kits.

Create your white blonde tone without altering your previously coloured base with this post blonding toner. Banish that pale yellow blonde and say hello to the on-trend white blonde effect.

This professional semi-permanent hair toner is formulated to tone and lighten yellow blonde hair to achieve a clean silver, white or platinum finish.

This no-ammonia dye will neutralise brassy, yellow pigments to give you fresh bright blonde results for up to 16 washes.

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Reviews

4.47

118 Reviews

Katiep97

I used this a month or 2 ago to tone my bleached bits of my hair it was great it took out all the brassy tones and left me with a cool blonde colour I can't recommend it enough it's instructions are easy to follow and gives great results

Frankie94

I did really like this toner. It certainly done the job and also saved a trip to the hair dressers to pay an extortionate amount. I will be purchasing this in future and recommend

Sarah89Louise

An absolutely fantastic product all round. I applied this to my hair following the instructions step by step, Left the toner in for the maximum application time and washed it out. I was overwhelmed either how shiny and lovely my hair looked and felt. The smell of this product is very easy on the nose too. This has now become my go to toner for sure.

Ksvott

I bleach my hair on a regular basis so I like to use a good toner at least once a week to keep the yellow tones at bay, I got this product to try for a change it was really good with effective results and also has a fantastic smell

Sam77

Absolutely loved this white blonde toner,applied to my hair following the instructions provided.left the toner on for the full application time and rinsed. The result was lovely and even and left my hair looking shiny and healthy.

Km27

This is a brilliant hair dye, really easy to use. The instructions are inside the box. It also leaves a shine making your hair look healthy!

katieinez

i bought this product a few weeks back and i love it. being a dark haired person i knew it would be a challenge getting to blonde and thought it was near enough impossible but this made it so much easier

Amymars87

I'm glad I've used this it has brightened my hair up after my highlights. I always use this brand for the bleaching of my hair so will definitely be using the toners from now on aswell.

Loulou86

Absolutely brilliant results it really does get rid of them unwanted brassy tones it gives a lovely soft white tone and really glossy shines look I highly recommend this product

Daniellejr98

I hate when my hair is left looking very yellow toned and I’ve never found a toner that works as well as this! I’ve achieved almost white blonde which is what I was going for and im so happy! This toner took out all the brassy yellow tones and left my hair looking healthy and salon finished

Seana82

I’ve used many toners in the past but this one left my hair a great colour. Easy to use and great for a box toner.

SomersetGirl

I really liked this Jerome Russell Semi Permanent Toner to create a clear and clean white blonde finish. This product was really easy to use and worked really well to cover the yellow blond without any damage to the hair.

YvonneA

It went on well & seemed to spread over the hair nicely but it was a very dull colour when dry.

HarryBPotter

Jerome Russell consistently brings out great innovative products at even better prices. Great amount of product that spread well, 2 boxes for long hair but that's not a reflection on the product just common sense. Prep was easy and application even more so. Toners either do great or nothing,..pleased to say this did the job and left a beautiful sheen over my hair that's still there now. Highly recommend and think every few weeks this will keep your hair looking fresh, cool and toned.

MzKgt

This product is really easy to use and does create a lovely blonde colour. The instructions are clear and easy to read. I love the light colour I achieved with this. I will be buying this again

Wanna28

Loved this, was great to get rid of the brassy tones in between colouring. Easy to use. Left my hair feeling soft and manageable. Colour looked great and product smells amazing.

Bradbury342

My hair is blonde, but maybe on the more yellowy side. I wanted to lighten it without being too harsh. This being semi permanent was ideal to try it out. It took out the brassiness of my hair well.

Kayz

This has to be used on VERY light hair for it to work! It will not lift orange or yellow tones as you will need something colour depositing to do this. Blue cancels out orange, purple cancels out yellow. At first, this product looked like it did nothing to my hair, but looking back on pictures of when I put it on, my hair was white blonde! It definitely works

angiesbabes3

This a great hair dye, it removes all the brassy yellow tones and looks a lovely white blond. I left it on 30 minutes. My hair felt glossy and looked shiny, and felt great too.

Blondescot30

This was my first time using an at home toner and I’m impressed with the results. The product is easy to use and the instructions are detailed and easy to follow. I felt confident using the products knowing my hair would be protected and conditioned afterwards. My hair looked healthy as a result and had a nice shine to it too. Perfect for keeping me going until my next hairdresser appointment.

nsl75

Clear simple instructions, everything you need in the box to get started. Left product on for advised time for desired result . Covered well to leave a glossy light blonde with a hint of white sheen to it . Hair was super soft and smelt gorgeous. Fairly pleased with the result , although colour was slightly lacking the white blonde wow factor . Overall good temporary product

Neenk85

This is the 1st time trying this toner. I would definitely recommend. My hair had a yellow tinge as my highlights were done 4-6 weeks ago. This has taken the yellow out of my hair and gave me a fresh tone. It doesn't feel like it has dried my hair out any which is a massive plus. Definitely worth a try.

Vickimc

I used this a few days ago. It was ok and easy to follow. I made sure I did lots of research before hand and watched lots of you tube videos of toning. It did tone my hair nicely. But do prefer going to a hairdresser and getting it down professionally. But obviously that can cost a lot, so if ur on a budget, it is nice and easy to use. And affordable. Just make sure u know what ur doing

Cazzie

My first time trying this product, and I’m glad I did, very easy to use and gentle on my hair, left it feeling very smooth and silky, it has a lovely scent to it too, my hair doesn’t have that brassy look to it either, have recommended to my family and friends.

Nikki666

I used this to tone newly bleached hair that needed a bit of something and it was amazing. Easy to follow instructions and easy to use product that wasn't too harsh in scent like some others. The colour it left the hair was perfect pale blonde, couldn't be happier.

JadeeB

I used this on my mums dyed blonde hair. Her blonde had started to lose that lovely whiteness and had yellowing. I applied this thinking it would bring it back to the lovely white blonde. While it did bring the yellowing down a shade itdidn’t make a drastic difference. I was definitely expecting more. Slightly disappointed but everyone’s hair is different and takes differently to different products.

Althen87

The colour is really gorgeous. It made my hair very white but without any blue tones. It comes with an applicator bottle but I found that the nozzle was a bit too small for the product, it's quite thick so it kept blocking the nozzle. In the end I poured it into a tray and applied with a brush which worked really well. I liked the thickness of the toner as it made it easy to apply without running too much. The product comes with a shampoo and bond repair mask. I'm not sure how well the bond repair works, my hair does feel healthy but I don't know that it feels better than when use a conditioning mask. I also found that the whole process was a little long, 20 minutes with toner on, wash off, 10 minutes with bond repair on, wash off - on it's own it isn't long but if you've just bleached your roots it feels like you are doing your hair forever. Very happy with the colour though.

Sam786

I really liked this, I was a bit sceptical when I read the box and thought it would be an average product but I can go say I was really impressed. Very easy to apply minimal fuss and results.. well they speak for themselves. Absolutely amazing and a firm favourite now so I will definitely be buying this again. You won’t be disappointed, get yourself now. Oh and complements.. well I got loads so I’m a happy bunny.

Clolaurenn

I was a bit hesitant to try this, as having blonde hair I try everything to keep it healthy and conditioned. I wanted to feel good after having my baby so gave it ago. The colour was lovely, I’ve had so many compliments on my hair, washed a few times and hasn’t gone brassy either

Eve83

I am naturally blonde, however when I try to lighten my hair, it turns a little brassy. I have used the semi permanent toner and I was pleasantly surprised that it really toned the yellow into a beautiful blonde. I absolutely loved the smell of the bonding shampoo and conditioner, really wish I could buy them separately. My hair felt nice and soft and I had no trouble to brush them afterwards. I will definitely buy again. Really really happy with the outcome

Mumto6

Wow wow wow I used this on my mums hair ad she was showing signs of brassyness an wow it was amazing took the brassyness right out an left it an amazing colour she was very happy and will definitely be buying again I highly recommend this to anyone

Mindy

I used this on my friend and she did like it was a nice colour not too brassy. The toner did not harm her hair and she was ok with it.

Suzanne M

Have blonde highlights and they started turning yellow. I used the Bblonde Jerkme russeld semi permanent colour in white blonde. Easy to use, it doesn’t have no ammonia and it s vegan friendly. After using the toner my hair got rid of the brassiness yellow tone and it looks really white/blonde. The box come with a shampoo and a maintaner treatment which are useful. Haven’t used anything similar in the market only at hairdressers, however i am super pleased with the results.

Ella

My hair always has a brassy tone to it after colouring and use a toner to try and alleviate this. This product has simple to use instructions which I easily mastered which took no time at all. The results were incredibly astounding for this toner which took the brassy colour out giving my hair a beautiful tone. I can also recommend the shampoo that comes with this product which has left my hair feeling very silky smooth. I am on my third washing my hair and the colour is still incredible. 100%recommend.

Jaaacs

I purchased this hair dye on the recommendation of a friend. The instructions were very easy to follow. Mixing the 2 bottles was easy to do without any mess.. I did the patch test as advised on the leaflet without any adverse effects so proceeded to apply the product to my hair as per the instructions. I did find it a bit awkward trying to actually squeeze it out of the nozzle so maybe it could be a bit wider. I rinsed my hair after the stated 20minutes then used the shampoo and conditioner included In the box. My hair was left very soft and shiny.

Mrs_c

I was in between appointments so I had a wee go with this toner for my hair, for a night out. It was really easy to apply and the instructions were good. The result was really good also, my friends approved!

Ellebell89

I recently had my roots done so I was on the look out for a toner and this is fab! Does stick to the ends if left too long on but washes out after a wash or two and leaves a lush platinum tone

Nell45

I love the ice effect it gave my hair after toning my previous uneven hair colour. It smells amazing and keeps my hair shiny. I’ve had 3 washes and the effects still there, think it’ll last the 16 washes as promised. The application is really easy and the instructions a breeze.

Shaz

This is great to take out any yellow in your hair my hair was uneven and I got this to try to sort it out and I am absolutely over the moon with the results I actually got the colour I was aiming for it's now all even and a lovely blonde white colour would highly recommend this

LaurasLife_1

I have been been getting blonde highlights for many years and with that I sometimes find my hair to be a bit brassy over time. I was pleased with the results of this semi permanent toner as it removed the unwanted tones leaving my blond highlights looking fresh again. It also left my hair feeling soft and smooth as well as smelling great. I would recommend as it was easy to apply and I am happy with the results.

M4ntysbaby

I wasn’t sure how this would work to be honest but it worked perfect in toning down the yellow brassy tones thru my hair.

Diamondbaby

This was easy to apply and didn’t smell bad like some toners I have used I got my partner to help do the back the toner cream just glides through your hair the after effect was brilliant I no longer have those yellow effects after dying your hair blonde highly recommended!

Bexbox

I liked this toner, I usually dye my hair every month and sometimes it can look brassy in parts, I used this toner and it definitely made it more ice blonde had people comment on were I had it done saying it looked good I will definitely use this again

sylvia88

I really liked the tone and easiness of use. It hides brassiness/ yellowness really well and left hair soft and silky. Great product to use in between of my hairdresser appointments! Must have for me now.

ilayda

It is really a lovely product that left my hair really soft and shiny. Absolutely that unwanted tones free. Would definitely recommend if you just dyed your hair and there are orange tones

Bkza

Colour didn't quite come out as expected however it still looks awesome. Very easy to apply and not messy at all. Overall happy with the result and definitely happy with the affordability.

Brenda

It’s lighted all my dark roots but not as would have liked

Ameera11

Wasn’t sure how well this would work as natural ingredients, followed instructions and did what was required and I was very pleased with the results. Totally tones down my brassy yellow tones and have and more silver/platinum finish to my hair. Does exactly what it says on the box brightness to the hair. This product has taken out all yellow and left such a nice icy clean blonde with NO purple or grey tones. Left my hair feeling soft and shiny, doesn't feel damaged at all. Really pleased.

Rachvlynch

I’ve used a few different types of toners and some just don’t give the look I want this was simple to use and the end result is just what I wanted

Ellen79

This comes in such a nice box. You get everything you need to dye your hair. Easy to read instructions that shows you what everything is in the box. The instructions are clear and really easy to follow! I find them really simple to follow and did my hair following the instructions and tips! My hair came out looking gorgeous, soft and smelling amazing! I'd definitely recommend this brand to anyone!!

Sbtwinmom

Wasn’t sure how well this would work as natural ingredients, followed instructions and did what was required and I was very pleased with the results. Totally tones down my brassy yellow tones and have and more silver/platinum finish to my hair. Would have liked it to be more of a colour but would definitely try this product again to see if I can get the much lighter silver tone

Reeka

Does exactly what it says on the box brightness to the hair lasted well so far hair looks healthier and shinyer n made the difference using this product it is a MUST by ladies

Sassy24

Well i did my neices hair with this as she asked me to, its not a bad result she was happy with it, it was easy to use and the results nice toned colour, hair was soft and looked healthy after

Tezzi

I was Very happy with how much this toner minimalised brassy golden tones in my hair. I had only lightened near the front but wanted a stark contrast between the black and white in my hair. Think Cruella vibes. This is fabulous I just had difficulty with the smell but it wouldn’t stop me using it again!

Rachj20

Great colour so easy to apply and has amazing results, I’m extremely happy with what I have received. The best colour I could have wished for excellent packaging and so easy to use

KristelC

Really easy to apply and quick to change your look. It left my hair feeling soft and nourished not damaged at all. It was great to be able to tone my hair at home with this product.

SRFMLY

I highly rate the Jerome Russel range, and always use the plex products now. The colour is really lovely. It made my hair very white but without any of the blue tones. My hair was lovely and silky soft with a great shine after. The only suggestion I would make is the application nozzle could be a little bigger but apart from that I loved it!!

Sumar

I absolutely loved this colour I used this last week and this did not fail to impress me! The colour turned out just as I expected. This was not harsh or damaging for my hair. It’s been a week and my hair looks beautiful and healthy. I definitely recommend this to everyone.

sross31211@yahoo.com

I wasn’t overly impressed with this colour. It didn’t go as light as I would have thought and I left it on longer than recommended. (Only 5-10mins). It was easy to apply instructions were clear. It looked ok but wasn’t the result I thought I would get.

Carolhn

I can't tell you how many times I have used different bleaches and toners on my hair. Each an everyone has either left me looking brassy ( or more like hay) and other toners that make my hair look like the blue rinse brigade. Finally, something that actually works. My hair is exactly the colour I have always hoped for. Very light blonde without any other colour. Thank you!

Nylesmummy

So in between my hair dresser appointments I always find that the blonde in my balayage goes a dirty yellow and dull colour, my brown root I can go months but always seem to go get my hair redone more because of the blonde looking brassy and just like straw. I saw this new semi-permanent toner and spoke to my hairdresser who said yes it will be fine to tone my blonde so off I went all excited to get that bright while blonde back and I was not disappointed, it doesn’t smell to strong and didn’t burn or itch my scalp, o followed the exact instructions and my hair turned out a gorgeous whiteish blonde but not yellow it just looks beautiful and I loved it. Obviously depending on the colour of the hair your dying it may come out a different tone etc so always do a patch test. What I especially loved about this is the extras in the box was the bond builder shampoo and the bond maintainer which I know usual dyes have in them but the bond builder is fantastic

Penn

I used this for the first time because I was looking for something to tone down my blonde dyed hair that had been done a long time ago and was looking quite brassy. I was pleasantly surprised at the effect it had on my hair, it toned down the brassiness considerably and made it much lighter. The only negative was that my roots ended up being a slightly different colour to rest of my hair but it was like that before I used the product, just different colours, so no great problem. I was quite impressed with the end result and also the way it left my hair feeling very soft, very clean and no frizz either which is a great asset. It does fade a bit after a few washes but is still a much better colour than my original one.

sandra58

Used this to give my hair a boost of colour for the winter . Easy to use and not much mess . I liked the colour at the end ,my hair was left nice and soft after i used it

TweetyPie

I have quite a brassy blonde and am always on the lookout for a toner that gets rid of the yellow tones but doesn’t turn my lighter blonde bits blue. This is perfect. It’s not a white blonde but it’s evened out my colour without any brassy or blue tones in sight. Great!

Retroro33

I am unable to regularly visit the hairdresser as regularly as I should. My bleached hair despite using purple toners can get a bit brassy. I have previously coloured my hair a bright red prior to the blonde. I found this product easy to use and was kind to my severely damaged hair. The pros of this product is that it works to lighten and brighten whilst conditioning the hair. The kit comes with both bond building and maintaining products which is already part of my hair routine. I have gone to a dry brassy orange tone to a silvery plantium. The condition of my hair is much improved. I would definitely recommend this product to maintain your lightened hair between salon visits.

flos

i got this for someone else to use, my hair is really dark brown so i would go professional. my friend has mousy brown hair and it worked really well! i was surprised it lifted so much, its a really nice shade, not too yellowy/brassy

Rebecca

The Jerome Russell - Semi-Permanent White Blonde is great it easy to apply to your hair and makes it so much lighter with having dark hair before using a tonner my hair goes a really funny yellow coulour after applying the tonner my hair feels much more better and looks amzing I would recommend

Blabee

Excellent results instantly it's lifted the brassy effect my hair had and toned it immensely, the product hasn't left me with dry matted hair but instead frizz free and super silky.

Pika

I am always changing my hair colour and wanted a toner that wasn't permanent and found this one was perfect as it doesn't dry out my hair and makes it feel soft and nourished aswell as giving quality colour

Nadia

I got the toner and was a bit sceptical at first ,but I should say it has given my hair that silvery/blond I have been trying to achieve for months . It is also very gentle on my hair and hasn't made her dry and looking tired !

S8efe

Hair dye products is something I purchase monthly, this one isn't over priced good product. Would buy this again.

Smem89

I was a bit scared to use this on my hair as I only had my hair highlighted professionally 2 weeks ago, but it had started going orangey so thought id give it a go. I’m glad I did as it definitely toned down the orange/brass colour. I think it would work even better on someone with really blonde hair to start with. Smell was ok, better than I was expecting anyway and didn’t leave my hair frizzy so that’s always a bonus!

Emzalot

Really impressed with this toner. I had my hair lightened in the summer using Sun In but it had gone yellow towards the ends. This toner completely neutralised the yellow tones leaving my shade a neutral white blonde. Best of all as it’s semi permanent it doesn’t wash out like standard toners. I’ve washed my hair 4 times since using and it still looks the same. Also impressed with the bond builder included as this left my hair glossy and smoothed my frazzled ends.

GeorgiaP

I'm a natural brunette that bleaches / highlights her hair. I have used this product and it definitely made a difference to my bleached hair. Not a huge difference but big enough to stop bleaching hair further. It has a pleasent smell and it doesn't burn the scalp nor it leaves the hair feeling dry and fuzzy. So, I recommend this product as a quick fix to try before bleaching hair further.

2010jojo

After dying my hair and it having a more orange tone to it now I need to lift it. This has done the job better than expected and will use it again. I’ve got very long hair - just above my belly button, and the one bottle was enough. The toner is exactly as the box states.

Mapmum

This is relatively easy too as much as any.other semi permanent. The shampoo and conditioner included are not great. Can't say it made my already fair hair, white more of a light gray. I do like the colour but it quite flat no shine

Madz1982

My hair is a combination of different shades of blonde, it definitely lightened the lighter shades to a whiter colour and toned down the yellowness of the rest of it to a more ash blonde shade. Left my hair feeling really soft too. Would recommend but only if your hair is very light to start with.

16Queen

Definitely reduces brassy tones gradually fading out after around 15 washes. Easy to apply, instructions in the box and worked really well after having hair done at hairdressers.

Thescottishgal

Pretty easy to use, lightened my hair pretty well. Not sure how it will look down the line as this box states it's semi permanent. I like this brand, I get pretty consistent successful results. Easy to use, no horrific smell, didn't make my eyes burn. Definitely follow the directions on the packet. Will definitely buy from these guys again.

Liya3

I've used so many different toners. I can say this one is one of my favourites. It's easy to apply. Instructions are clear. 1 package is perfect to cover all my hair with shoulder length. Definitely does the job and remove all yellow tones. Leaves hair soft and with cool ice blonde tone. I can only recommend it. And Definitely will use it again.

Erinrose

Love this I wanted to lighten my hair so I chose this and I’m so happy with it! The colour is lovely and my hair feels amazing after using it! Highly recommended of you want to give you’re hair a bright look then go for this

Loupylaura

Found this worked really well! I wish I took before and after photos! I was worried as I had a few patches that are darker but they all seemed to even out/ not very noticeable. The bond building care after is such a bonus with these products! Would use again!

Shazmala

I have balayage hair with extra blonde bits at the front. When I first had it done the front bits were this colour but faded and went yellowy but this has brightened my hair back up again to what it looked like at the salon. Easy to use and not messy at all. I love this brand anyway and it’s always my go to home dye. It’s ideal as it’s only semi permanent so can either reapply if you like it or it will wash out quite quickly if you don’t.

Kbonus

I absolutely love this toner it worked so well on my hair took away all the brassyness

Tashlaamiff

This stuff is an absolute must for anyone who has blond hair which tends to go quite brassy. I've used this on my hair and was blown away by the results. My hair feels amazing, it looks amazing. This product is amazing. Highly highly recommend.

KasiaD

Seems to be a good toner, covering a gray hair, easy to use and taking a moment to start bleaching a hair.

Bill10

I have dyed blonde hair which is very grey at the roots. This product was lovely and the colour was great on the blonde bits but did not so good covering the grey. I would recommend it for people who have not got grey hair

Emmalouisexx

Amazing colour and no bad smell or burning, made my hair feel and look amazing.

Debbie68

This helped to get rid of the yellow tones in your hair and was surprised how well it worked. Left hair really softened and easy to style once dried. For those who don't like the smell of ammonia this is definitely for you plus its vegan friendly too so a win win all round.

barb52

My hair colour is dyed blonde and after a time it tends to go a horrible brassy tone, I have tried many toners but this one has been the best so far. my hair was a lovely white blonde after using this. Very happy with it.

Jamielou90

I used this on a friends hair after her blonde had gone a bit yellow. It did take out slightly but she wanted to buy a different one and do it again

Nkl17

I received this toner to try and it couldn't if come at a better time. I've recently had a baby and have been unable to make it to the hairdressers. This was quick and easy to use at home and took the brass out of my blonde hair and instead gave it a cooler tone.

Amyx

Toner is okay result wasnt i was expecting it did get rid of the yellow tones im the hair.

Beckyboop88

I was very surprised with the results after using this product, left my hair feeling in good condition and the colour was exactly as expected. It last well and does not give any bad shades whilst it was fading

Gemmadoh

I struggle to find a toner which really does create the white blonde look I am going for but this one was amazing! You could see how quickly the brassiness toned up to a cool ice colour. No purple/blue staining which was great! Well worth it.

Mandylisa

Love how light it got my hair,takes out the brassy tones without damaging the hair my hair actually feels healthier after using this it’s well worth a try

Bili1

I am in love with this stuff. It got rid of about 99% of the yellow and brassy colors plus it lightened my roots to a nice lighter brown shade. My hair feel soft and not damaged after the treatment. Amazing product and it’s excellent to your hair. No amonia. No strong smell or scalp irritation.

Fazal

Didn’t really do a great job on my hair at all, not what I was expecting and a little disappointed to be honest

MillyA

Used it one my partners hair which is dyed blonde from black took a bit but wasent as toned as I’d like so might need more then one box for darker blonde hair, I think best results would be on hair that’s quite a light blonde already, has a nice tone to it worth a go if you looking for a silver tone to your blonde

Jb1501

I used this on my already blonde hair to try and give it a lift. Well, it didn’t work at all! I followed the instructions down to a tea but there was no noticeable difference to my hair at all. It smells nice but I wouldn’t buy again.

LoverOfManyThings

This is the first time I have used this brand and although it has improved my hair I still have tones of yellow. I followed all instructions which are easy to read and understand, I feel maybe the permanent option would be more suited or possibly leaving it on for an addition five minutes. My hair does look much better than it was in it's original state before using so it is somewhat effective. I would use again to compare the difference.

Horsecake

This semi permanent hair dye is amazing, it's easy to apply, the colour is great and it isn't brassy. It gives my hair a shine and has brought it a new lease of life.

Salsal

I am amazed at how lovely my hair looks with this colour. The fact it has no- ammonia make your hair a clean silver/ blonde and the colour lasts for upto 16 washes which is a bonus

Shabo

I used this on y areas highlighted to top it up and it came out amazing. My hair didn't feel brittle after using it with other well known brands it has. Definitely recommended as it's semi permanent and will fade after a few washes

Charlied86

I have darl hair but used this to put some highlights through it has lightened good for my first attempt. I will do it again in about 6 weeks to give my hair a rest but it's not a bad product would work better on lighter hair yhats had bleach on first

Jaybelevee

Jerome Russell - Semi Permanent Toner White Blonde is an amazing toner it really helps to soothe and tone out the unwanted yellow tones, as well as helps with condition after bleaching, I love this product and would highly recommend to anyone in need of a decent toner.

s743984

I've always loved the Jerome Russell brand when it comes to hair care. This hasn't disappointed at all. Loving this toner. Worked very well on my dark hair. It was easy to use and went on very smoothly.

Tyra G

I don’t have a full head of blonde hair but a balayage, so in a way a lot of my hair is light. Iv noticed the highlights going a bit yellow so thought this toner would help lift them. I just say the instructions and the product itself was easy to mix together and it’s clear on how to use. It didn’t have a chemically strong smell which is a bonus and was easy to apply. After washing it out and drying I didn’t notice a significant difference but I did notice some strands get slightly lighter. It may be because Iv got a lot of hair or because it’s different shades of blonde, but it didn’t make a difference to mine as you can see from pictures.

ann46

this product left my hair feeling like straw . i felt is is a cheap version of hair dye like henna ,no amonia but smelt horrid .i had to redye with a different one .

pearl63

jerome russell..semi pernament toner white blonde found to be a good dye ,gets rid of the brassie look of the hair ,contains No-ammonia so no nasty smells whilst colouring your hair.Left my hair feeling soft and very light blonde .

Kirstylou

I had high hopes for this toner and it did not disappoint. I was over the moon with the results and it is my new go to. I dye my hair at home myself, and unfortunately my blonde hair can often be left with that obvious yellow tinge. This toner totally banished all trace of yellow and left my hair a beautiful white blonde. Not only did it give me my desired colour, it also smelt amazing and left my hair super soft and feeling very conditioned. Highly recommend trying this toner.

Marge21

I got this a few weeks ago and put it on my hair to try to give it a different look it did change it slightly and didn’t make my hair dry but think it was to light a product as my hair is dark so didn’t show up to much but did like the result

MrsL84

This has done my hair the world of good. It's brightened it and after use my hair was super soft. While the product was on my hair for the 20 minutes I suffered absolutely no irritation at all and it has no harsh smell to it. Comes with a shampoo to use after and a very generous amount of great quality conditioner. Very easy to use and I'm happy with the results.

Bronnen

The smell wasn't over powering which is always a bonus in my books, it didn't leave any awful yellow tinges and easy to use, it also washes well lasting up to 16 washes I believe which is fab!

Laurs30

What a absolutely brilliant product this toner is! Having resulted in using home dye kits through the covid pandemic the blonde colour in my hair has had a horrid orange tone to it in some places. After using this toner it has calmed down the orange and my hair is looking a lighter blonde shade that I was hoping it would of gone after the box dye. I’ve never used a box toner before and I’m extremely happy with the results. I will now be adding this to my hair dying process. It hasn’t left my hair dry and lacking shine it’s boosted the colour and it’s nice and shiny and smooth.

Sofimo5

The toner is really easy to use I had no problems at all I followed the instructions given step by step and the results are simply fantastic my hair is toned in just the shade I wanted and expected. Fantastic value for money and so easy to do as an at home treatment.

Julitaj9

Not a bad product. Quite easy to apply, just need to mix everything in one bottle and you are ready. It also has shampoo and deep conditioning sachets. Did leave it for 20minutes and it helped to reduce yellow tones and made my hair colour more fresh. Amonia free so doesnt have chemical scent and doesnt dry or damage the hair. After using deep conditioning sachet for about 10minutes my hair been very soft.As I do have thick hair for next time i would take 2 boxes for the best results. Overall, it made my hair more whiter and reduced yellow tones over the roots. Highly recommended.

Gonia1981

My hair started looking little bit yellow so I was looking for something to make my hair more silver and this toner is very good. Easy to apply and nice colour.