ProColour Dark Brown 4.0

Your Hair Our Passion


Professional industry knowledge and extensive research has led to the development of this high performing permanent colour that delivers a natural depth and shine with ultimate colour retention. 

Formulated with Brazil Nut oil to add shine and silkiness, this pure permanent colour is kind to hair whilst delivering up to 100% grey coverage and intense colour vibrancy. 

Benefits & Features

  • Pure permanent olour 
  • 100% Ammonia and PPD free
  • Up to 100% grey coverage
  • Professionally formulated with Brazil Nut oil
  • Mix with Warm Chestnut shade booster for a warmer brunette finish

*Exclusive to Superdrug 

Product Reviews

Reviews

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Ratings

5

87

4

30

3

5

2

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1

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Average Customer Rating

Overall

4.7

Value for Money

4.7

Effectiveness

4.7

Quality

4.7
Rating
Overall
Value for Money
Effectiveness
Quality
Great product
by Kymbelz on 2021-11-25
Instructions very easy to read and the ingredients are simple to combine. Very easy to apply. The texture was smooth and made good contact with my hair. All the grey hair was covered and enhanced my normal colour hair The colour lasted a long time and still maintained its shine and luster
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Great product
by Tamsin92 on 2021-10-21
I was very impressed with the fact that this came with a barrier cream as I love alone so when dying my hair it can get very messy so if I can at least prevent it from staining my hairline that's a win in my eyes! The dye smelt very nice and didn't have a strong chemical smell like other dyes. It left my hair looking very glossy and fresh.
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Wasn't too happy with the end colour
by loudsarah82 on 2021-09-08
I tried this as was trying to find a home colour that I can use instead of going to the hairdressers all the time but I was left quite disappointed
The end colour didn't look natural it looked like someone had painted my hair.
I followed the instructions perfectly but in some places the dye didn't even take so I was left patchy which wasn't a great look. Ended up back at hairdressers asking them to put my hair right again.
Wouldn't use this again
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Ok but darker than expected
by Bagpuss1966 on 2021-08-27
The picture shows a nice brown but mine turned out darker than expected and didn't cover all my gray's. It's not easy to apply as the dye is quite thick and hard to squeeze out of the bottle, I do have a weak grip though. The conditioner is nice though and my hair was shiny after use. I prefer my usual brand as I can rely on the colour
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Brilliant hair dye
by Mariaxx10 on 2021-08-20
I don’t often dye my hair because I’m a natural black haired/brown brunette and I love my natural hair colour, however for special occasions I do often dye it to enhance my natural hair colour. This dye smells great which is a huge factor for me because I HATE the smell of chemical hair products, it really makes me nauseous, this one smells fragrant and the colour payoff is beautiful. There was plenty left in the bottle after I coated my full head (and my hair is VERY thick) I would suggest using only one box of this dye, no need for two. Results have lasted myself personally 3 weeks, bear in mind I am currently on holiday and the sun has been blasting onto my head non stop.