Be your own COLOUR EXPERT, with the new professional colouring range for blondes and brunettes. 

Jerome Russell has been the UK’s No.1 Blonding Brand* for years. We have dominated the market in ensuring that everyone has amazing blonde hair. With over 30 years of experience in the industry, we are excited to launch our range of Permanent Colours across 10 shades and 2 Shade Boosters, so that everyone can have amazing hair, whatever their hair colour! No ammonia, no PPD, just pure permanent colour, Jerome Russell ProColour™ allows you to be your own colour expert.

Your Hair Our Passion

The Permanent Colour Kits are formulated with Brazil Nut oil for added depth and shine to leave hair looking and feeling silky soft. No ammonia and PPD free, they deliver up to 100% grey coverage whilst depositing ultimate colour retention for a rich colour finish. The new ProColour™ range includes 2 Shade Boosters, a unique new product that are designed to be paired with your Permanent Colour Kit. Professionally formulated and salon quality, these allow you to control your colour by altering the tone of the Permanent Colour Kit, for your perfect finish. Add Warm Chestnut to permanent kits 4.0-6.0 for a warmer brunette finish and Cool Ice to permanent kits 7.0-9.0 for a cooler blonde.


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